The 2023 edition of Beautyworld Middle East was a most enriching experience for our team, marked by exchanges and discoveries. We had the opportunity to showcase our expertise and the quality of our fragrances.

At the heart of the event, our team had the privilege of unveiling our latest olfactory creation, the exclusive perfume "Gold & Amber". Created especially for the ByAirParfum competition, the fragrance bears the distinctive signature of our talented perfumer, Céline Berthier.

This exceptional fragrance is the result of a subtle alliance of noble materials, including absolute rose, Oud wood, as well as balsam and vanilla notes. This creation captured your attention on our stand. We're delighted to see that our creative approach and bold exploration of olfactory possibilities have met with a positive response.

Our participation in the olfactory signature competition, alongside 15 other companies, was an interesting experience. We'd like to thank ByAirParfum for organizing the competition, which provided an excellent framework for creativity.

The vibrant atmosphere at the show helped us to forge strong links and reinforce our values: IPRA Innovation, Proximity, Responsiveness, Agility.

We look forward to continuing to surprise you and sharing these unique olfactory moments with you in future editions. 

See you in 2024 for new challenges and olfactory discoveries to share!