Our participation in Beautyworld Middle East 2024: a journey to the heart of the solar system
Beautyworld Middle East 2024: an event not to be missed
From October 28 to 30, 2024, IPRA Fragrances had the pleasure of participating in the Beautyworld Middle East 2024one of the beauty and fragrance industry's leading events, held at the Dubai World Trade Centre.
This international trade show was a unique opportunity to share our passion and creativity with visitors from all over the world. In a dynamic professional setting, we were able to promote our brand identity and showcase our olfactory universe.
Cosmic Secret Collection
To mark the occasion, we presented the exclusive Cosmic Secret Collection, a range of 12 unique fragrances created by our four perfumers. Inspired by the diversity and symbolism of the solar system, these fragrances each embody a planet or star, offering varied and evocative sensory profiles.
The aim of this collection was to invite you on a journey: an olfactory journey combining innovation, emotion and refinement, true to IPRA's creative spirit.
Recognition for Grasse expertise
As part of our membership of the Grasse Expertiselabel, we were honored to receive a visit from Jérôme Viaudmayor of Grasse. The occasion underlined our attachment to the city of Grasse, the historic cradle of perfumery, and our desire to promote this artisanal know-how internationally.
An edition marked by inspiring exchanges
This 2024 edition of Beautyworld Middle East was marked by many enriching encounters. Partners, distributors, beauty professionals and visitors discovered with curiosity and enthusiasm our creative approach and our demand for quality.
Our presence at Beautyworld Middle East also boosted our visibility with an international audience in search of novelty and differentiation.
We'd like to extend our warmest thanks to everyone who came to meet us during these three intense days. Your discussions, feedback and interest are a real source of inspiration for our team.
We look forward to seeing you at future editions of Beautyworld Middle East and other upcoming events, to continue innovating and taking you on a journey through our fragrance creations.
Find out more about our participation in Beauty World Middle East 2023.
