From April 21 to 23, 2025, IPRA Fragrances had the pleasure of participating for the first time in the Beautyworld Saudi Arabia trade show. Beautyworld Saudi Arabiaa key event for the Middle East beauty and fragrance industry. Held in Riyadh, the event brought together numerous international players to present their latest olfactory and cosmetic innovations.

For this first Saudi edition, IPRA showcased its new exclusive fragrance collection: Dunes & Wonders.

Dunes & Wonders: an ode to the desert

Comprising 10 fragrant creations, the Dunes & Wonders collection invites you on a sensory journey to the heart of desert landscapes. Each fragrance explores a facet of the desert, between solar heat, precious spices and sacred woods.
From warm notes of sun-radiated sand to spicy saffron accents and enveloping woody accords, the collection celebrates the raw, mysterious beauty of desert environments.

Conceived as a tribute to the olfactory contrasts of the desert, this collection aroused keen interest among visitors to the show, curious to discover the sensory interpretation of a universe as majestic as it is hostile.

A show where people meet and exchange ideas

In addition to showcasing our creations, our participation in Beautyworld Saudi Arabia 2025 was marked by numerous professional meetings, confirming the growing interest in niche perfumery and French know-how in Saudi Arabia.

Our warmest thanks go to the visitors, partners and fragrance professionals who came to meet us and discover our world.

Discover our latest participation in Beauty World Middle East 2024