May 12 to 14, 2025, IPRA Fragrances took part in the China Beauty Expo in Shanghai, one of Asia's largest trade shows dedicated to beauty and perfumery. This edition featured France, renowned for its expertise in the olfactory world.

A strong French presence thanks to the Grasse Expertise Village

IPRA Fragrances joined the Village Grasse Expertise, a collective space bringing together several companies from the Grasse region. Alongside committed players in the fragrance industry, we contributed to representing French dynamism and know-how on the international stage.

An exclusive collection for the Chinese market

To mark the occasion, our perfumers have created a new collection: "Flowers of Fortune". Comprising three niche fragrances, this line is inspired by the symbols, flowers and traditions of Chinese culture. An invitation to discover fragrances rich in emotion, conceived as bridges between East and West.

A forward-looking show

The China Beauty Expo was a valuable opportunity to meet new partners, explore Asian market trends and strengthen our international presence. Exchanges were numerous, constructive and promising for the future.